List of Important Marketing Abbreviations for Upcoming SBI Associate Clerk Exam 2015

The List of Important Marketing Abbreviations was given here, which was most expected questions in the upcoming SBI Associate Clerk Exam. Candidates those who are preparing for the examination can use these materials to score more marks.

Abbreviations	Full forms
ABM	Account Based Marketing
ALCO	Asset- Liability Management Committee
APR	Annual Percentage Rate
ATM	Automatic Teller Machine
ASSOCHAM	The Associated Chambers of Commerce and Industry of India
B2B	Business to Business
BEP	Break Even Point
BI	Business Intelligence
BG	Bank Guarantee
BPO	Business Process Outsourcing
CTR	Click Through Rate
CPC	Cost Per Click
CPL	Cost Per Load
CPS	Cost Per Sale
CMS	Content Management System
CRM	Content Relationship Management
CLS	Consumer Location System
CLV	Customer Lifetime Value
CRM	Customer Relationship Management
CDI	Category Development Index
CNP	Card holder Not Present
CRR	Cash Reserve Ratio
EM	Email
EFT	Electronic Fund Transfer
EMI	Equated Monthly Installments
EOQ	Economic Order Quality
FDI	Foreign Direct Investment
FDR	Fixed Deposit Receipts
FII	Foreign Institutional Investor
GRP	Gross Rating Point
GDP	Gross Domestic Product
HNI	High Net worth Individual
IDRA	Industries Development and Regulation Act
IMF	International Monitory fund
IPO	Initial Public Offering
IRDA	Insurance Regulatory and Development Authority
IRR	Internal Rate of Return
KYC	Know Your Customer
LTV	Life Time Value
LC	Letter of Credit
LIBOR	London Inter Bank Offered Rate
MKT	Marketing
MAP	Marketing Automation Platform
MLM	Multi Level Marketing
MR	Market Research
MS	Market Share
MAA	Marketing Authorization Application
MS	Marketing surveillance
M & A	Mergers and Acqisitions
MIS	Management Information System
MR	Marginal Revenue
NPD	New Product Development