Marketing Quiz for SBI PO Associate Exam

1. Market segmentation helps to determine
(1) target groups
(2) sale price
(3) profit levels
(4) product life cycle
(5) All of these

2. The target group for Car loans is
(1) auto manufacturing companies
(2) car dealers
(3) taxi drivers
(4) car purchasers
(5) All of the above

3. The best promotional tool in any marketing is
(1) e-promotion
(2) public Relations
(3) viral marketing
(4) word of mouth publicity
(5) advertisements

4. Customisation results in
(1) customer exodus
(2) customer retention
(3) customer complaints
(4) All of the above
(5) None of the above

5. The target group for Education Loans is
(1) All Parents
(2) All Professors
(3) AM Research Scholars
(4) All Tutorial Colleges
(5) All College Students

6. Service Marketing is the same as
(1) Transaction Marketing
(2) Relationship Marketing
(3) Internal Marketing
(4) Outdoor Marketing
(5) All of the above

7. Good marketing requires one of the following.........
(1) proper planning
(2) good team work
(3) good communication skills
(4) knowledge of products
(5) All of the above

8. Marketing in banks is a necessity today, due to...........
(1) Liberalisation
(2) Nationalisation
(3) Fashion
(4) Urbanisation
(5) Marketing in banks is not necessary, as banking in India is more than 200 years old

9. Antivirus software is an example of.....................
(1) business software
(2) an operating system
(3) a security utility
(4) an office suite
(5) None of these

10. Computer programs ‘ are written in a high-level programming language; however, the human-readable version of a program is called..............
(1) Cache
(2) instruction set
(3) source code
(4) word size
(5) None of these

11. Microsoft Office is
(1) Shareware
(2) Public-domain software
(3) Open-source software
(4) A vertical market application
(5) An application suite

12. Computer connected to a LAN (Local Area Network) can
(1) run faster
(2) go on line
(3) share information and/or share peripheral equipment
(4) E-mail
(5) None of these

13. Which of the following refers to the memory in your computer?
(1) RAM
(2) DSL
(3) USB
(4) LAN
(5) CPU

14. Information travels between components on the motherboard through
(1) Flash memory
(2) CMOS
(3) Bays
(4) Buses
(5) Peripherals

15. The collection of links throughout the Internet creates an interconnected network called the_____.
(1) WWW
(2) Web
(3) World Wide Web
(4) All of the above
(5) Wide Area Web

16. Every computer has a(n)_____; many also have_____.
(1) operating system; a client system
(2) operating system; instruction sets
(3) application programs; an operating system
(4) application programs; a client system
(5) operating system; application programs

17. Main memory works in conjunction with_____.
(1) special function cards
(2) RAM
(3) CPU
(4) Intel
(5) All of these

18. A sales clerk at a checkout counter scanning a tag on an item rather than keying it into the system, is using_____.
(1) input automation
(2) item data automation
(3) scanning automation
(4) source data automation
(5) None of these

19. The database administrator’s function in an organization is
(1) To be responsible for the more technical aspects of managing the information contained in organizational databases
(2) To be responsible for the executive-level aspects of decisions regarding information management
(3) To show the relationship among entity classes in a data warehouse
(4) To define which data mining tools must be used to extract data
(5) None of these

20. Every device on the Internet has a unique_____address (also called an “Internet address”) that identifies it in the same way that a street address identifies the location of a house.
(1) DH
(2) DA
(3) IP
(4) IA
(5) None of these

<<<<<< ANSWERS >>>>>>
1. 5
2. 5
3. 5
4. 2
5. 3
6. 5
7. 2
8. 1
9. 3
10. 3
11. 5
12. 3
13. 1
14. 4
15. 4
16. 5
17. 3
18. 3
19. 2
20. 3